Mobile Research

UP TO THE MINUTE RESEARCH

Mobile research is carried out through web-enabled personal mobile devices (cell phones, smartphones, tablet PCs).

Mobile Research is invaluable whenever you need to:

• See the situation from consumer’s perspective

Respondents can deliver their experience by sharing photo, audio, video and text messages. Such information is invaluable as coming directly from the consumers and accompanied by their comments.

• Get the audience prompt response

It is possible to complete a mobile research within 4-5 days, including working out the poll and attaining the results. 

• Learn where and how your customers interact with your brand

Your customer may note down and record every moment of interaction with your brand, including ad impression, purchase, usage, and share it in the mobile journal.

• Get a customer's "then and there" feedback

Using mobile research with QR code technology makes it easy to learn the up to the minute attitude of customers located in a shopping mall, airport, hotel, at a concert show or another event.

• Learn customers’ opinion about the products designed especially for mobile devices

Mobile research enables you to get customers' opinion about mobile services and products in their natural environment. And what’s more, the response comes through at the very moment of content consumption.

Using mobile devices you can conduct both quantitative (mobile polls) and qualitative (mobile ethnography) research.